No one can know—and do—it all. And if you’re in business, then you know there are a lot of moving parts that all have to be managed. Websites, shopping carts, email managers, video editing, copywriting, accounting…the list goes on.
And here’s where many new (and even some established) business owners fall down. They try to bootstrap everything. Need a new website? They build it. Starting an affiliate program? They install it. Creating a video training series? They buy a software; spend weeks learning it, and more weeks recording and editing videos.
While there’s much to be said for self-sufficiency, there comes a point where you simply have to decide which tasks are giving you the best return on investment, and let go of the rest. You’re wasting valuable time and energy trying to do it all yourself.
I’m not saying you shouldn’t know anything about the techy stuff that runs your business. You absolutely should. It’s nearly impossible to outsource work if you don’t have some idea of the work that needs to be done.
What that means is, you need to have an overview. You need to know where you’re going and have a basic idea of the steps that will get you there. You need to know that these things are possible, but you don’t necessarily need to know how to do them, if you don’t plan to manage it yourself. Expand your team to include individuals that are experts on understanding the mechanics behind it or hire them just to set it up for you. You know your budget!
So stop fighting with technology. Learn only what you must know to do your job, and hand the rest off to someone who can do it faster and better. Then you can spend your time bringing in the money. Ching Ching!